The People Who Shape What’s Next
At The Thread Advisory, we believe exceptional companies are built by exceptional people. We partner with consumer brands at pivotal moments, bringing together a unique perspective on brand, talent, and business performance to help organizations grow and thrive
Every Brand Has A Thread
It connects the customer experience to the culture. The strategy to the people responsible for bringing it to life. Where a business has been to where it wants to go next.
At transformational moments of growth, that thread often comes down to leadership.
The Thread Advisory helps companies think intentionally about the leaders they need, the talent they want to attract and the experience they create for the people who will shape their next chapter.
Build the Team Behind What’s Next
Leadership Search
We help companies identify and engage leaders who can make an outsized impact at pivotal stages of growth.
Our work includes executive search, market intelligence, talent benchmarking and proactive relationship building with leadership talent.
Rather than beginning with a list of names, we begin by understanding what the business is trying to become — and the kind of leader who can help take it there.
Talent Engagement
Finding great people is only part of the equation. Keeping them engaged, connected and committed is equally important.
Our work includes candidate experience, employee engagement, retention strategy, leadership touchpoints, onboarding and approaches for strengthening connection across growing organizations.
We help organizations strengthen the employee experience from first interaction through long-term engagement.
Talent Advisory
As businesses evolve, the leadership and organizational needs around them evolve as well.
We partner with founders, CEOs and leadership teams to think through the talent required for the next phase of growth.
Advisory work may include leadership assessment, organizational design, succession planning, role definition, talent strategy and executive onboarding.
A Different Lens on People and Growth
Jennifer Askjaer Founder, CEO
Jennifer Askjaer brings a unique perspective to talent and leadership, shaped by a career spanning brand marketing, social impact consulting, and executive search.
As the founder of The Thread Advisory, she combines a deep understanding of consumer brands with a passion for the people who bring them to life. Her approach is thoughtful, highly personal, and rooted in genuine relationships.
Jennifer founded The Thread Advisory out of a belief that there is an opportunity for a more connected, hands-on approach to talent. One that goes beyond filling positions to truly understanding a brand's ambitions, its culture, and the people who will shape its future.
Today, she partners with founders, CEOs, and leadership teams at pivotal moments of growth, bringing curiosity, creativity, and a genuine investment in helping people and businesses thrive.
Let’s Make An Impact
We look forward to connecting and learning more about your business needs and plans for growth